Frank Perfume
Packaging Design & Photography
Supervised by Hannah Evans
“I’ll be Frank with you.”
Frank is a conceptual perfume brand opting to sell through honest marketing. Direct messaging such as, “this won't help your love life, but you might just smell nice” or “this one smells like wood + smoke”, can be found on the packaging, helping relay the personality of the brand.
The packaging materials and bottle play with the notion of transparency related to honesty; giving a clear view of the product inside the box and bottle. Typography is simplified, the hierarchy and placement are carefully considered across all surfaces to enable a clear message.
