Crue Streetwear Rental
Logo & Identity Design
Crue explores the sustainable impact at the intersection of streetwear and rentable fashion. Crue slows trends and makes extravagant clothes attainable through a digitally-aided rental service; it aims to make a dent in the ever-popular culture of hyper-consumption. Its sustainable goals reflect in the Crue tote bag used to ship orders to customers and back.
Crue's Identity employs the commonly bold colours found in streetwear fashion, and reduces their intensity to enable the primary imagery to excel in visual hierarchy over the pastels and considered typography. The identity is also aided by unique geometric frames, further facilitating Crue's distinctiveness.
